Refer a friend program for Eufy home products
Landing Pages
Jun 5, 2022
Instead of paying cash for referrals like most brands, Eufy awards Amazon gift cards and the chance to earn Eufy products. This makes for a more interesting webpage as well since the prospects can see the prize as a physical object vs a plain jane dollar bill symbol.
Also, The quarterly leaderboard of top earners is a good display of social proof.
Image Description
The image features a clean and inviting webpage layout for Eufy's referral program, showcasing the offer of a $40 Amazon gift card per referral. It highlights the prizes available, steps to refer friends, and a leaderboard of top referrers.
Positive Aspects
- Visual Appeal: The image presents a well-organized, easy-to-navigate webpage. The use of images for prizes makes the rewards tangible and enticing.
- Social Proof: The leaderboard adds a competitive element, encouraging participation by showcasing successful referrers.
Key Takeaways
- Eufy offers Amazon gift cards and products as referral rewards, making the program more engaging.
- The referral process is simple: invite friends, have them purchase, and earn rewards.
- A leaderboard showcases top earners, providing social proof and motivating others to join.
Additional Insights
- This approach turns referrals into a game, adding excitement with physical prizes and competition.
- Consider how this strategy could be adapted to fit other businesses—tangible rewards might boost engagement beyond traditional cash incentives.
- Adding a personal touch, like sharing a success story of a top referrer, could further humanize and enhance the program’s appeal.
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