We don't talk enough about the power of a smiling face

This homepage nails it. Bold text, simple message, and a smiling face that makes you feel good about clicking that “Start for free” button.

Marketing analysis

Humans are wired to mirror emotion. So when people see a happy face, they subconsciously feel happier and more open to your message. That’s why adding a real smile can lift conversion rates — it builds instant trust and emotional connection.

Why it works

• Faces grab attention faster than text
• Smiles signal confidence and friendliness
• Positive emotion = easier commitment
• Real people make digital products feel human

Examples

• Slack’s site shows happy teams chatting
• Zoom uses smiling faces in every banner
• HubSpot’s homepage features cheerful customers
• Duolingo constantly shows people celebrating progress