Remarkable 2 Product Explainer Video

Most tablets brag about screen size or speed. This one sells feel. Its explainer video highlights something emotional: writing on it feels like paper. Simple idea, big payoff.

Why this explainer video works

• Focuses on sensory appeal, not specs
• Shows use cases that hit creative emotions (sketching, note-taking)
• Visual storytelling replaces tech talk
• Blends product demo + lifestyle feel in one tight edit

Real brands using feel over features

• Apple markets handwriting on iPad with calm “studio moments,” not processor speeds
• Muji sells pens with tactile minimalism
• Kindle Paperwhite wins with the word “paper” in its name
• Pilot Pens ads show sound and texture of writing

Selling sensation beats selling data. That’s what makes viewers want to try it.