How to get rich in weird ways

Ever think something as random as urinal scents could make you rich? Turns out it can. Noah Kagan breaks down how strange little ideas can explode into real money.

Why Odd Ideas Sell

• They stand out instantly—zero competition for attention.
• Novelty sparks curiosity and word of mouth.
• Solves a tiny problem for a specific audience.
• Easier to dominate a niche before expanding.

Real-Life Oddball Wins

• Poopouri built a $400M empire selling toilet spray.
• Squatty Potty went viral with a unicorn ad and sold millions.
• Cards Against Humanity turned edgy jokes into a cult hit.
• Pet Rock made $15M in six months selling literal rocks.

Sometimes the weirdest idea is the smartest place to start.