Remember that people pay money for things that:

These two happy stick figures look pretty satisfied, right? That’s because they found something that actually helps them. Every product that sells well hits one (or more) of these nine buyer motivations.

The 9 Reasons People Buy

• Saves time
• Saves money
• Solves a problem
• Satisfies a desire
• Improves status
• Supports a cause
• Improves earning power
• Teaches something new
• Gives access to info

Why This Works

• Simple mental checklist for copywriting
• Forces you to write benefits, not features
• Helps find your product’s real emotional hook

Real-World Examples

• Uber: saves time and hassle
• Duolingo: teaches new info
• Patagonia: supports a cause
• LinkedIn Premium: improves career status
• Canva: solves design problems fast