Remove excess words, use “more info” links
Copywriting
Jul 31, 2018
Instead of explaining everything on the same page, you can remove lots of excess words by placing them on “more info” pages for people who do want to research more.
Remote vs Onsite pricing model
This is an interesting pricing structure that has different prices based on if you need to record remotely or have people setup on-site.
May 29, 2024
Pricing
Headlines show what an amazing value it is
People understand by analogy. So compare how great a value something is compared to a familiar item. You’re getting this entire bodybuilders meal plan...
Mar 21, 2018
Headlines
Cool “Inside Out Movie” chart of emotions
Remember that movie "Inside Out" where each character is an emotion that drives a person?? Well this is a cool graph that shows what...
Sep 7, 2024
Data
Images
Advice
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously...
Apr 27, 2022
Copywriting
Direct Mail
Headlines