Remove excess words, use “more info” links
Copywriting
Jul 31, 2018
Instead of explaining everything on the same page, you can remove lots of excess words by placing them on “more info” pages for people who do want to research more.
Simple graphic showing how to match shoes and pants
Something that took me a long time to learn was so easily conveyed in this very simple image!
Dec 12, 2022
Data
Images
1952 Captain Morgan Rum Print Ad
This Captain Morgan Rum print ad lets readers write to receive free Captain Morgan recipe booklet. Red areas are most likely to attract attention,...
Aug 10, 2017
Print Ads
Scammy "Chin Reducer" Ad
While this ad is for a product that we're 99.999999% doesn't work at all, the ad itself is intriguing.
Nov 28, 2020
Print Ads
Images
Glide App Demo GIF
This is a fantastic gif that showcases a software by just SHOWING it in action.
Apr 23, 2020
Images