Remove excess words, use “more info” links
Copywriting
Jul 31, 2018
Instead of explaining everything on the same page, you can remove lots of excess words by placing them on “more info” pages for people who do want to research more.
Image Description
The image contrasts two versions of text: "Before" and "After." The "Before" section is lengthy and verbose, while the "After" section is concise and provides a clear call to action with a link for more information.
Positive Aspects
This image effectively demonstrates the power of concise communication. The transformation from a dense paragraph to a streamlined message highlights the effectiveness of using "more info" links to declutter content.
Key Takeaways
- Use concise language to communicate clearly and effectively.
- Include "more info" links for those who want detailed explanations.
- Simplifying text helps engage readers and maintain their attention.
- Streamlined content is easier to understand and more impactful.
Additional Insights
Imagine your content as a party invitation—straightforward and compelling! If your guests want to know more about the dress code or parking, they can call or check a link. This approach keeps your main message clear and inviting, without overwhelming details.
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