Curated Inspiration Library for Marketers and Creators

SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!

Application Form Word Reduction Copywriting Example

Copywriting
Jul 31, 2018
plain language
Copywriting example of reducing excess words from an application form, and making it simpler to understand.
SwipeBot

Image Description

The image shows a "Before" and "After" example of simplifying an application form. The "Before" section is a long paragraph with complex instructions about submission deadlines. The "After" section is a concise table with clear deadlines based on submission method.

Positive Aspects

The transformation from a lengthy paragraph to a straightforward table is a prime example of effective communication. The image beautifully demonstrates how complex information can be simplified, making it more accessible and easy to understand.

Key Takeaways

  • Simplification Matters: Reducing wordiness in documents makes them easier to read and understand.
  • Clarity Over Complexity: A clear, organized table outshines a convoluted paragraph, enhancing user experience.
  • Effective Communication: Simplifying language is crucial for ensuring instructions are followed correctly.

Additional Insights

Ever tried assembling IKEA furniture with an overly complex manual? That’s what the “Before” feels like. The “After” is akin to those blissful picture guides: you get it at a glance. This is a perfect reminder that sometimes, less is more, especially in copywriting!

Homepage Outline Template

Signup to Get Our Free Templates

  • Editable Google Doc templates
  • Download and keep forever
  • Super useful to use
Or

By clicking continue, you agree to our Terms of Service and Privacy Policy.

Ad

Command Palette

Search for a command to run...

Application Form Word Reduction Copywriting Example | SwipeFile