Rescue dog ad

This takes a classic format you might recognize from old car ads and applies it to an animal rescue organization.

It’s tough to ignore the puppy dog eyes and direct, powerful headline.

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Listerine Ad from 1971

This old Listerine was from when Listerine was so strong and distasteful that you had to dilute it with water just to tolerate it.

They cleverly use this negative aspect …