This is the best of a series of ads Wild Turkey did in this style. It's bitingly funny, unapologetic, and memorable.
It also does a great job brushing aside one of the most common objections (above average price).
Image Description
The ad features a bottle of Wild Turkey bourbon alongside bold text that reads: "There are less expensive bourbons. There are also thinner steaks and smaller cars." Below, the Wild Turkey logo and a turkey illustration are prominently displayed.
Positive Aspects
- Humor and Wit: The ad uses humor effectively to tackle the common objection of high pricing by comparing it to less desirable alternatives like thinner steaks and smaller cars. This makes the message memorable and engaging.
- Bold and Direct: The straightforward design and clear message ensure that the ad captures attention quickly and leaves a lasting impression.
- Brand Identity: The use of the turkey illustration and bottle reinforces brand recognition, making it clear which product is being advertised.
Key Takeaways
- Addressing Objections: The ad cleverly addresses the pricing objection by equating quality with cost, suggesting that paying more is worth it for a better product.
- Memorable Messaging: The humor and directness make the ad memorable, likely sticking in the minds of potential customers.
- Effective Branding: Consistent use of imagery and logos helps reinforce the brand's identity and values.
Additional Insights
- Embrace Premium Pricing: This ad is a great example of how to embrace premium pricing by positioning it as a benefit, not a drawback. It's like saying, "You get what you pay for."
- Use of Comparison: Comparing their product to everyday items like cars and steaks makes the ad relatable and easy to understand, which is a clever way to communicate value.
- Timeless Appeal: The style and humor of the ad could easily fit into a modern campaign, showing the timelessness of well-crafted advertising.
