Retention.com’s Problem Explainer
I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have.
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How Starbucks uses Psychological Triggers
I like this picture from Tom Pestridge that breaks down physiological triggers Starbucks uses for their different sized.Here's what he...
Formulas/Copywriting/Images
Jun 3, 2025
Crest "Yellow isn't always cute." spec ad
Great concept by students. This spec ad uses funny yellow Minion-like teeth to show that even “cute” can look bad...
Ads/Copywriting/Headlines
Jun 27, 2025
Turn your advice into stories ad
I didn't REALLY love this ad, but it got my attention with the headline. I personally thought the text was...
Ads/Copywriting/Headlines
May 20, 2025
Service explainer gif
This is a kind of gif-slash-video that explains how getting copy/email/pages reviewed inside Copywriting Course works. Many people don't intuitively...
Copywriting/Images
Mar 7, 2025
Instacart Invite Not Available Page
This is what Instacart shows you when your invite’s expired and nobody told you.
Pop Ups/Landing Pages
Jun 14, 2025
Jason Cohen
@asmartbear
At WP Engine, we once invested in fixing our 'poor web design' weakness and got zero return. Why?
Because our words and product/market fit were 100x more important.
Lesson: Double down on strengths.
Your product is 100x more important than “good web design”
I resonate with this because too many times I’ve seen companies redesign their whole websites (a big project) because their...
Business Ideas/Wisdom/Copywriting
Apr 13, 2025