Friday, August 23rd, 2024
An educational (and fun) email by Copywriting Course. Enjoy!

🎤 Listen to this email here:

Swipe:

What's your take on this car as an advertisement? It certainly got my ATTENTION but it's a little funny looking:

It's a BMW station wagon with two iMac computer "ears" to promote a computer repair shop 😂

I personally wouldn't have realized this place was here unless it were for this car....although I wish they'd give it a wash!

Wisdom:

I chatted with the Director of Engineer at X (formerly Twitter) Daniel O'Shea about:
- How Elon Musk reach out and bought his company.
- How smack-talking on Twitter got the attention of Elon Musk.
- All the AI side-projects he's building to learn about AI.
- How they are building a 'super-app' that can do everything, not just a social network:

See the video and my full notes on the interview here →

Interesting:

I love this email from PostHog lowering their prices for all their customers, it's so funny and fun!!

I just overall LOVE the branding and voice they've made....plus I bet all customers were stoked to get this email!

Picture:

Ok it's not a picture, but here's a quick video-tour of the home gym equipment I use the most and least:

Neville Medhora

@nevmed

Quick home gym equipment tour:

10:13 AM • Aug 22, 2024

1

Retweets

60

Likes

Read 15 replies

✔️ Mood lighting: I use it all the time and it makes gym more fun!
✔️ Adjustable bench: Use it all the time.
✔️ Pull-up Bar: I use everyday, even just for a second to hang from.
✔️ Bands: Very useful for a sparse gym like this with little equipment.
✔️ Vertical weight rack: Use 2-3 times a week.
✔️ TV/Speakers: Use all the time for music (or AirPods).
✔️ Sauna: Bought a few months ago and love having this so much.
🆇 Peloton: Doesn't get used much anymore (great product though).

Essay:

I'm making a presentation titled "Top of Search -vs- Top of Mind"....

....it's about the transition from trying to be first when people search for something, to trying to be first on a social media feed.

Here's how that looks in decade increments:

Search optimization through the years:
• 1980: Put “AA” in your name to show up in the phone book first.
• 1990: Get on prime TV ads and radio.
• 2000: Stuff webpages with keywords.
• 2010: Add the right tags and keywords Google says.
• 2020: Be at the top of their social newsfeed.

I used to only rely on search engine traffic for any company I've run, but now social media is becoming increasingly more important and effective.

Splurge:

Just curious, which of these describes you the best? Just click which one:

{% poll 4822 %}{% for option in poll.options %}{% endfor %}

{{ poll.question }}

{{ option.value }}

{% endpoll %}

Have a great Friday!
Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members:

"Keeping a work journal here and having the accountability has helped me stay focused, organized and productive." -JT

"My newsletters are getting more engagement and higher conversion rates. Thanks for the feedback and rewrites!" -DK

"Thanks for helping me build and promote my course!" -HR

"This is an amazing course!" -KC

"I’m up to 144,000 IG followers. I couldn’t have done it without the courses and the hands-on advice and feedback. Thanks, guys!" -WG

Learn More about CC