Scotch Tape Unique Benefits Print Ad

Jun 23, 2020

This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to "re-invent" your product. If you're in an oversaturated market and your audience is jaded from hearing the same claims over and over, you can stand from your competitors by marketing a creative new use for your product.

Source (dailymail.co.uk)

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