Sugarman Trigger #15 - Curiosity
Sugarman says "Curiosity" is probably one of the most powerful psychological phenomena there is.
Because a person can't touch or experience a product, curiosity is a very strong factor in eCommerce or mail order.
You can utilize curiosity in your own marketing by emphasizing the part of the product a customer cannot experience over the internet.
For example Joe Sugarman heavily promoted his BluBlocker glasses by showing people wearing them and being blown away....but it was almost impossible for a person to experience this without physically trying them on.
Image Description
The image features a simple illustration of a person with question marks above their head, conveying curiosity. Next to the person is a box labeled "Mystery Box," suggesting intrigue and the unknown.
Positive Aspects
The image effectively encapsulates the essence of curiosity by visually representing it with question marks and a "Mystery Box." This ties directly into the blog post's theme of leveraging curiosity in marketing, making the concept more relatable and engaging.
Key Takeaways
- Curiosity is a powerful psychological tool that can drive consumer interest, especially in eCommerce and mail order.
- Highlighting the unknown or unexperienceable aspects of a product can pique curiosity and encourage engagement.
- Joe Sugarman successfully utilized curiosity in marketing BluBlocker glasses by focusing on the unique experience they provide, which can't be fully conveyed online.
Additional Insights
Think of curiosity as the secret sauce that makes people tick. It's like the cliffhanger in a TV show that keeps you binge-watching. In marketing, tease the mystery—what's behind door number three? The more you can make people wonder, the more they'll want to know. And that’s half the battle won!
