Self Publishing School Pricing

Two plans. One clear winner. That’s the beauty of this pricing table from Self-Publishing School—it gently guides buyers to the higher-tier plan without pressure or manipulation.

Marketing analysis

The “PRO” plan builds value with solid benefits like lifetime access and Q&As. Then the “MASTER” plan piles on irresistible extras—private coaching, insider access, and a “BEST DEAL” badge. The smart use of “Save $653” hits the brain’s bargain trigger and makes a higher price feel like the smarter move.

Why it works

• Only two choices = no overwhelm
• “BEST DEAL” badge pulls the eye
• Savings line activates loss aversion
• Added perks boost perceived exclusivity
• Simple layout keeps the decision fast

Examples

• Netflix Premium: more devices, higher clarity, easy upsell
• Canva Pro: “Magic Resize” makes upgrading a no-brainer
• AppleCare+: sells peace of mind after every purchase