Show Don’t Tell
Instead of telling people about your service, can you just SHOW IT instead? Like this before/after picture of helping people with their home video setups.
Or these patio enclosure pics:
Physical writing proofreading markup symbols
This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers and editors would use.
Nov 12, 2022
Formulas
Copywriting
Notes
Images
Press Reviews
Press reviews are persuasive because they come from sources who are professionally qualified to speak on the topic.
Aug 19, 2017
Testimonials
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a...
Jun 22, 2023
Swipes Email
Ads
Print Ads
Direct Mail
Headlines
Images
Interesting
1919 Campbell's Vegetable Soup Print Ad
This copy heavy 1919 Campbell's Soup ad answers the simple question. "What shall we have for dinner?" making dinner simple. Red areas are most...
Aug 10, 2017
Print Ads