Kudos Earning's Chart Ad Posted on Reddit

This Reddit ad from Kudos nails the “show, don’t tell” principle. Instead of a long pitch, one glance at the chart makes it obvious: use Kudos, earn more.

Why this ad works

• Instant comparison: Competing products are placed right in the viewer’s line of sight.
• Visual proof: A simple earnings graph does more convincing than paragraphs of copy.
• Emotional trigger: The quote “I’ll never use Rakuten again” creates curiosity and trust.
• Contrast: Bright yellow Kudos bars pop against dull gray competitors.

Real-life examples

• Apple’s “I’m a Mac” ads did the same—directly compared and positioned themselves as superior.
• Ryan Reynolds’ Mint Mobile campaigns use charts to highlight savings over AT&T or Verizon.
• TurboTax often shows bar comparisons to make “refunds” feel tangible.