Simple pricing page

This pricing page does a textbook job of steering users toward the annual subscription without being pushy. Bright colors, a clear discount badge, and trust signals all do heavy lifting here.

Marketing Analysis

Notice how the annual option pops with a bold blue background and a big green “Save 33%” label. The monthly plan fades quietly in gray. Add to that the free trial and credibility messages (“Trusted for over 30 years”), and it’s an easy psychological win.

Why It Works

• Visual hierarchy: Bigger, brighter, and bolder equals more clicks.
• Anchoring: Monthly price makes $3.99 look like a great deal.
• Social proof: “30 years” and “14,000+ institutions” build trust.
• Loss aversion: Nobody wants to “miss out” on 33% savings.

Examples

• Spotify pushes annual plans with up to 20% off.
• Evernote uses a green “Best Value” badge.
• Adobe Creative Cloud makes the monthly plan less appealing with higher pricing.