Small Business Email Asking Members To Stay Active
Emails
Mar 18, 2020
This is a great email for an athlete recovery center telling members they will be shutting down for 14 days due to CoronaVirus, and requesting if members are financially able to keep their memberships active so they can still afford to pay staff.
It is a perfect combination of informative, sincere, and helpful.
Image Description
The email includes a logo for "Generator Athlete Lab" at the top, followed by an image of the "City of Austin Power Plant" building, setting a local and familiar tone for the message.
Positive Aspects
- Personal Connection: The email speaks directly to members, creating a heartfelt and personal connection, which is crucial during challenging times.
- Clarity and Transparency: It clearly communicates the situation and the necessity for temporary closure, helping members understand the gravity and rationale behind the decision.
- Call to Action: The request for continued membership support is direct yet gentle, emphasizing the importance of community support.
Key Takeaways
- The email conveys the temporary closure of the athlete recovery center due to COVID-19.
- It asks members to keep their memberships active if financially possible, to support the staff and the business.
- It offers reassurance by promising continued online wellness content and community connection.
- The tone remains optimistic, encouraging members to maintain their health and positivity.
- The closure is framed as a responsible act to ensure safety for everyone involved.
Additional Insights
In times of crisis, communication like this not only helps businesses survive but also strengthens community bonds. Remember, people appreciate sincerity and transparency. A little humor or light-heartedness can also ease the tension—something like "We're still here to sweat it out with you virtually!" could add a nice touch.
