Small Business Email Asking Members To Stay Active

When COVID shut down local gyms, this athlete recovery center nailed a tough message—telling members they’d close for 14 days and asking them to keep memberships active to support the staff. It’s part PSA, part heartfelt plea, and totally human.

Why It Works

• Opens with empathy and honesty—no fluff, just real talk.
• Explains the why clearly: protecting members and staff, flattening the curve.
• Frames membership as community support, not a payment.
• Ends with a hopeful, positive tone that inspires trust.

Real‑World Examples

• Patagonia’s “We’re closed, but still paying employees” post boosted brand loyalty.
• Sweetgreen emailed about giving meals to hospital workers—customers rallied behind them.
• Airbnb’s founder letter on layoffs turned crisis into empathy‑driven PR gold.