CoronaVirus Cat Flattening Image

This image took a dull data chart about “flattening the curve” and turned it into a viral lesson. Instead of a cold statistic, you get “Alert Kitty” vs. “Lazy Kitty.” Suddenly, everyone gets it.

Why It Works

• Uses humor to simplify a complex idea
• Leverages visual storytelling (cats!) to make data memorable
• Creates emotion and relatability
• Turns a technical message into social media gold
• Easy to share, easy to explain

Real World Examples

• Spotify Wrapped turns boring data into fun, shareable stories
• Duolingo’s owl memes make language learning lovable
• NASA tweets space facts with jokes to boost engagement
• Wendy’s roast tweets make their brand voice unforgettable

Boring data isn't the problem. Boring presentation is.