SmarterQueue Black Friday Re-Engagement Email

This email from SmarterQueue is a masterclass in turning a holiday sale into a re-engagement campaign. Instead of only chasing new users, they use Black Friday to reactivate old ones.

Marketing analysis

The design screams urgent deal — bold “40% OFF,” bright CTA button, and personal greeting. It uses a timely hook (Black Friday) plus scarcity (“self-destruct at the end of Cyber Monday”) to create momentum.

Why it works

• Seasonal framing builds urgency and relevance
• Personal greeting revives connection
• Specific number (“40%”) makes the offer tangible
• Scarcity activates FOMO
• CTA button color contrasts perfectly with the background

Examples

• Grammarly reactivates users with “40% off Premium for Cyber Week.”
• Calm offers past users “60% off your next year of calm.”
• Shopify extends “3 months for $1” on holiday weekends to re-engage churned merchants.