Why SwipeFile exists....curation
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Alex Lieberman
@businessbarista·Apr 18
Smart curation is missing in startup content right now.
There’s so much great shit, which means the search cost to find the right content for me at the right time has never been higher.
Do I listen to Lenny’s most recent interview with a product leader? Or what about crushing
Alex Lieberman nailed it on X: we’re drowning in content, but starving for clarity. There’s so much out there that just finding the right piece to read or listen to feels like work. That’s why curation is the new creation.
Why smart curation wins
- It reduces “search cost” (less time hunting, more time learning).
- It builds trust—people come back to the curator who saves them time.
- It positions you as a thought leader even if you didn’t create the original ideas.
- It scales fast—great curators can grow audiences without constantly writing new stuff.
Real-world examples
- Morning Brew became a $75M media business curating news with a witty twist.
- TLDR Newsletter grew past 1M subscribers summarizing tech in minutes.
- SwipeFile.com itself curates the best marketing ideas so you can skip the noise.
Analyzed by Swipebot
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