This 1977 Atari ad shows a blind Steve Wonder saying, "If I could play video games you bet it'd be Atari!" đ
Give them different options to choose
People have different needs and different budgets. It can help to offer a few different options. 1 for $20. 2 for $25. Basic package:...
Mar 21, 2018
Pricing
Ogilvy Goals Quote
Don't bunt. Aim out of the park. Aim for the company of immortals.
Jun 6, 2020
Quotes
Advice
Five times as many people read the headlines - David Ogilvy
"On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your...
Jul 12, 2017
Copywriting
Quotes
Great newsletter homepage
What's good Above the fold: A clear value statement. "The 3-minute newsletter with fresh takes on the industry news you need to start your...
Jan 29, 2022
Home Pages
Newsletter
Headlines
Landing Pages