Show your product working for others

Arvid Kahl nails it here: if you want people to buy, don’t just tell them your product works—show them someone’s life that got better because of it.

Why it works

• Humans copy what’s already working (social proof 101).
• Results-driven stories beat feature lists.
• Seeing someone succeed makes potential buyers imagine themselves succeeding too.
• Builds credibility fast—trust by association.

Real world examples

• Peloton ads show real users shedding pounds at home.
• Airbnb highlights hosts buying homes or quitting 9–5 jobs.
• HubSpot’s case studies turn users’ revenue boosts into proof, not promises.
• Duolingo shares learner success stories—language goals achieved.

When people see others winning, they want in.