Sugarman Trigger #13 - Desire to Belong

Sugarman says the Desire to Belong is a very powerful motivational factor.
Why do people own a Jeep?
Why do people own a Mercedes?
Why do people own a Harley Davidson?
Why do people own Louis Vuitton handbags?
Many people subconsciously want to belong to the group that already owns or uses that specific product.





