Sugarman says the Desire to Belong is a very powerful motivational factor.
Why do people own a Jeep?
Why do people own a Mercedes?
Why do people own a Harley Davidson?
Why do people own Louis Vuitton handbags?
Many people subconsciously want to belong to the group that already owns or uses that specific product.
Search for a command to run...
This ad nails the art of turning a tiny annoyance into a must-have product. The headline “Never flip your pillow...
Apple TV+ has rebranded to Apple TV.
The studio says this is their “vibrant new identity” https://t.co/UhVWeY7ncU
Apple just dropped the “+” from Apple TV+. It’s now just Apple TV again. Clean, simple, classy. And that’s exactly...
A key insight from David Perell on how to make your ideas actually stick and stand out by adding some...
In this interview with Colin and SamirThe founder of Patreon discusses an interesting concept:Memorable Views -vs- Forgettable views There’s a...
For some reason this post was taken down by the author, so I have no more link to it, but...
If your business depends on "telling people how to do something...."...the erosion of your industry is upon you. The good...