Testimonial + Evidence Pictures
Updated on
Most testimonials say “my engagement exploded!” but this one shows it. Selma from Mulder Consultants didn’t just talk results; she included screenshots of her cat-filled blog posts with real likes and comments. That’s instant proof, not fluff.
The Marketing Genius Here
Selma’s visual testimonial nails multiple trust triggers:
- Screenshots beat stories — they’re hard evidence.
- Personal touches (hello cat pics) make her relatable.
- There’s a mini transformation story baked in: boring → personal → results.
- It feels real because it is.
Others Doing It Right
- Basecamp shares real customer dashboards.
- HubSpot shows case studies with analytics screenshots.
- Shopify highlights shop growth with real sales data.
- Grammarly uses side-by-side writing comparisons.
If you want testimonials that convert, don’t just tell—show.
