Thai spiciness level visual chart

Ever order “medium spicy” Thai food and instantly regret it? Sombat’s Thai Cuisine solved this in the simplest, smartest way possible — a photo of four spoons showing exactly how much chili goes into each spice level. No confusion. No refunds. Just clarity.

Clear visuals = fewer complaints

This single image does what long disclaimers can’t: it sets the right expectations instantly. Customers understand what “Thai Hot” really means before they order.

Why It Works

• Visuals beat words when describing subjective things like “spicy.”
• Reduces refund requests and negative reviews.
• Builds trust by showing transparency.
• Saves staff time explaining the same thing 50 times a day.

Real-World Examples

• Starbucks’ “cup size” charts reduce order errors worldwide.
• Subway’s bread-length displays show portion expectations.
• Ice cream shops that show cone vs. cup sizes sell faster and with fewer mistakes.