Thai spiciness level visual chart

Ever order “medium spicy” Thai food and instantly regret it? Sombat’s Thai Cuisine solved this in the simplest, smartest way possible — a photo of four spoons showing exactly how much chili goes into each spice level. No confusion. No refunds. Just clarity.

Clear visuals = fewer complaints

This single image does what long disclaimers can’t: it sets the right expectations instantly. Customers understand what “Thai Hot” really means before they order.

Why It Works

Visuals beat words when describing subjective things like “spicy.”
Reduces refund requests and negative reviews.
Builds trust by showing transparency.
Saves staff time explaining the same thing 50 times a day.

Real-World Examples

Starbucks’ “cup size” charts reduce order errors worldwide.
Subway’s bread-length displays show portion expectations.
Ice cream shops that show cone vs. cup sizes sell faster and with fewer mistakes.

Clear visuals = fewer complaints

This single image does what long disclaimers can’t: it sets the right expectations instantly. Customers understand what “Thai Hot” really means before they order.

Why It Works

Visuals beat words when describing subjective things like “spicy.”
Reduces refund requests and negative reviews.
Builds trust by showing transparency.
Saves staff time explaining the same thing 50 times a day.

Real-World Examples

Starbucks’ “cup size” charts reduce order errors worldwide.
Subway’s bread-length displays show portion expectations.
Ice cream shops that show cone vs. cup sizes sell faster and with fewer mistakes.