🎤 S.W.I.P.E.S. Email (Friday July 14th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼
A fun email for Friday. I hope you enjoy!

Edition: Friday, July 14th, 2023

🎤 Listen to this email here:

Swipe:

Whose hot dog would you want in your mouth?
Joe’s
-or-
Max’s?

I love how adding "Foot Long" just makes it more enticing or that you get more value!

Wisdom:

This is an awesome axis-graph which let’s you see where you are on the smart/ugly/hot/dumb scale!

This would be awesome to recreate for your industry:

Interesting:

Craigslist was basically THE main platform for individual-to-individual transactions during the early stages of the web.

It will be interesting to see which other mega platforms get unbundled over time:

Picture:

In Texas there's this famous gas station called Buc-ee's...and each one is absolutely gigantic, almost like a small Wal-Mart:

Buc-ee's in Sevierville TN Is Now Open [PHOTOS]

It's got like 100+ gas pumps, 100+ restrooms, a gigantic carwash, and it's like a mall inside with food and chachkies.

I saw this sign out front a few days ago, and was kind surprised by how high some of the salaries were!

If I were a teenager or on summer break, this would be an awesome place to work!

Essay:

Platforms change, but good content and interesting people always rise to the top. For example....

It used to be MySpace
It used to be Friendster
It used to be LinkedIn
It used to be LinkedIn Posts
It used to be Orkut
It used to be Facebook
It used to be Facebook Pages
It used to be Bebo
It used to be YouTube
It used to be YouTube Shorts
It used to be Xanga
It used to be Twitter
It used to be Flickr
It used to be Tumblr
It used to be Pinterest
It used to be Podcasts
It used to be Instagram
It used to be Instagram Stories
It used to be Google
It used to be Google+
It used to be Google Video
It used to be Snapchat
It used to be Vine
It used to be TikTok
It used to be Periscope
It used to be Twitch
It used to be Reddit
It used to be Discord
It used to be Quora
It used to be Medium
It used to be SubStack
It used to be ClubHouse
It used to be Threads
....the list goes on.

There's sooooo many ways to spread your message, focus is becoming a problem:

Here's 3 questions to figure out which platform to focus on:
1. What social network do I have a natural advantage?
2. Will I enjoy spending 1-3 years of time on this platform?
3. Which one helps me create “Cascading Content”?

That last one to me is big.

Which social network do you create content on, that can be used as content elsewhere?

That's what I call "Cascading Content"