The 1 – 2 – 3 – 4 Formula for Persuasive Copy

Ever stare at a blinking cursor with no clue what to write next? The 1-2-3-4 method fixes that fast. It’s a simple rhythm that walks readers from curiosity to action without fluff.

The Formula in Action

1. What I’ve got for you
2. What it’s going to do for you
3. Who am I
4. What you need to do next

Why It Works

• Mirrors how people naturally think when reading
• Builds trust before asking for action
• Keeps your writing tight and focused on benefits
• Works anywhere: ads, emails, or landing pages

Real-World Examples

• Dropbox: “Here’s what it is” → “Save your stuff easily” → trusted brand → “Get started free.”
• Patreon: Emotional benefit, credibility, join now.
• Shopify: Lead with action, show proof, close with trial.