The 5 Basic Objections Copywriting Formula

You can write buttery-smooth copy and still get nothing but silence. The problem isn’t always your product. It’s the silent objections every buyer has sitting in their head.

The 5 Real Conversion Killers

1. No time
2. No money
3. Won’t work for me
4. Don’t believe you
5. I don’t need it

Why It Works

• Every buyer hits the same 5 doubts
• Great copy removes them before they’re asked
• Each objection crushed = more trust gained
• Comfort sells better than pressure

Real Brands Doing It Right

• Peloton offers financing to kill “no money”
• Grammarly shows instant proof, beating “won’t work for me”
• Dropbox gives free trials for “I don’t need it”
• Apple uses Genius Bar support to build belief