The 5-Point Copywriting Formula For Landing Pages

Most landing pages talk at people—blah blah blah features. The best ones talk to people, just like a friend explaining something cool. Copyhackers’ 5-question formula flips that switch so your visitors feel understood, not sold to.

Why This Works

• Answers key buyer questions before doubts kick in
• Builds trust instead of pressure
• Swaps hype for real proof
• Makes the offer and price crystal clear
• Helps people feel safe to click “buy”

Real-World Proof

• Dropbox: Quickly shows what it is, how it works, and who uses it
• Shopify: Leads with “millions of businesses” for frictionless credibility
• Slack: Puts benefits and pricing up front so teams know exactly what they’re getting