The 76° Apple Store Screen Tilt
In Apple Stores all screens are tilted at exactly 76° degrees. This is so you move the screen with your hand…interacting with the product more and making you feel more attached to it.
They use protractors to measure the screens:
The laptop screens are measured at 76° as well:
Isn't that level of obsession so hilariously "Apple-like"? 😂
I remember Earl Nightingale telling a story from the 1970's about a top television salesman (I'm paraphrasing this):
Guess the 76° Rule isn't so crazy!
The laptop screens are measured at 76° as well:
Isn't that level of obsession so hilariously "Apple-like"? 😂
I remember Earl Nightingale telling a story from the 1970's about a top television salesman (I'm paraphrasing this):
"I was speaking to the top television salesman at a department store, and he said the secret to knowing who would buy is to see if they were playing around with the knobs. If they are touching the TV, flipping and turning things, they are far more invested in the TV and far more likely to buy."
Image Description
The image shows a row of colorful Apple computers, each screen precisely tilted at 76 degrees, highlighting Apple's meticulous attention to detail in their product presentation.
Positive Aspects
The image perfectly complements the post's content by visually emphasizing Apple's commitment to precision. The vibrant colors make the display inviting and engaging, drawing the reader's attention to the unique angle of the screens.
Key Takeaways
- Apple Store screens are tilted at exactly 76 degrees to encourage customer interaction.
- This meticulous setup is consistent with Apple's reputation for detail-oriented design.
- The strategy is similar to sales techniques from the past, where customer interaction with products increased purchase likelihood.
- Apple's approach shows how minor adjustments in product presentation can significantly impact customer engagement.
Additional Insights
It's amusing how something as seemingly trivial as a screen tilt can reflect Apple's overarching philosophy: every detail matters. This story also highlights how historical sales techniques, like the TV knob anecdote, still apply today. It’s a reminder that human behavior hasn't changed as much as our technology has!
