MoneyWise Podcast Download Numbers from Sam Parr

This spreadsheet gives a peek into MoneyWise, a podcast quietly pulling tens of thousands of downloads per episode. No flashy virality. No TikTok dances. Just steady, compounding growth.

Marketing analysis

What’s interesting? Each episode averages 20K–30K downloads without video. That’s proof of a loyal, high-value audience. In podcasting, that’s gold. Hampton isn’t chasing mass reach — they’re attracting UHNWI listeners that advertisers love.

Why it works

• Consistency beats virality long term.
• Content matches a high-income audience.
• The hosts have credibility from previous ventures.
• Story-driven episodes (“Sold for $80M”) spark natural curiosity.

Examples

• How I Built This grows by featuring founder stories that make listeners feel insider-y.
• Acquired skyrocketed by focusing on niche tech-business fans.
• My First Million used similar “rich-guy curiosity” episode titles to boost clicks past 1M downloads a month.