The Discovery Lens

Jul 16, 2020

LinkedIn Attention Funnel

This visual breaks down a simple but powerful 3-step formula: eye-catching image → clear audience signal → promised value. Great...

A simple list of important rules that Pixar uses to tell a great story.

This chart shows 8 boring phrases marketers use—and what to say instead to actually get clicks.

Let's say you're launching a new product or feature and want to send out an email about it. This is...

This is a cool tactic: Instead of just offering to get people signed up, it entices new users with a...

This is an interesting section from Ramp's sales page: A section saying "Here's what you can get done with Ramp...