The Discovery Lens
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Learn copywriting in a year calendar
Calendars can be a great sales tool for showing customers WHY they should stick around for a year or more.
Copywriting/Data/Advice
Jan 30, 2025
Pixar's 22 Rules of Storytelling
A simple list of important rules that Pixar uses to tell a great story.
Copywriting/Advice/One pagers
Jan 12, 2025
Kleenex Kube Vintage Print Ad
This vintage ad features a striking product shot and highlights the benefits of the new cube-shaped Kleenex box.
Ads/Print Ads/Copywriting
Jan 5, 2025
Small, Medium and Large Pricing Psychology
“The Decoy Strategy” gives three options but it makes the most sense to buy the large because it’s only a...
Formulas/Images/Advice
Apr 20, 2025
Magic Mind "Caffeine Free Energy" Email
Magic Mind, an energy drink company, uses these cool colors and imagery to promote their energy gummies.
Copywriting/Emails/Headlines
Jan 11, 2025
Getting Everything You Can Out of All You’ve Got
Jay Abraham’s book had a solid title for this: Getting Everything You Can Out of All You’ve Got
Copywriting/Books
Oct 23, 2024