The Discovery Lens

Calendars can be a great sales tool for showing customers WHY they should stick around for a year or more.
A simple list of important rules that Pixar uses to tell a great story.
This vintage ad features a striking product shot and highlights the benefits of the new cube-shaped Kleenex box.
“The Decoy Strategy” gives three options but it makes the most sense to buy the large because it’s only a...
Magic Mind, an energy drink company, uses these cool colors and imagery to promote their energy gummies.
Jay Abraham’s book had a solid title for this: Getting Everything You Can Out of All You’ve Got
Search for a command to run...