29 Lenses Examples

Discover insights on camera lenses, lens selection for different genres, lens maintenance, photography tips, filmmaking techniques, and the latest in lens technology. Whether you're a professional photographer, videographer, or hobbyist, this category provides inspiration, advice, and the latest trends to help you capture the world through better lenses.

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Hidden Rules Among Classes

Ever wonder why the same ad hits hard for one group and totally misses another? This chart of Hidden Rules...

Ads/Formulas/Copywriting

Jul 17, 2023

H.A.L.T. Acronym

Ever start doom‑scrolling and make a bad marketing call just because you were tired or hangry? The H.A.L.T. method (Hungry,...

Hidden Rules Among Classes

H.A.L.T. Acronym

The Comparison Lens

The Crazy Story Lens

The Personalized Lens

The Helpful Lens

The No Blame Lens

The Durability Lens

The No-Brainer Lens

The Sniper Lens

The Case Study Lens

The Missing Ingredient Lens

The Prevention Lens

The Analogy Lens

The Risk-Free Lens

The One-Up Lens

The Exotic Lens

The X-Factor Lens

The Value-First Lens

The Discovery Lens

The Lightbulb Lens

The Long-Term Lens

The Easy-Peasy Lens

The WARNING Lens

Command Palette