29 Lenses Examples

Discover insights on camera lenses, lens selection for different genres, lens maintenance, photography tips, filmmaking techniques, and the latest in lens technology. Whether you're a professional photographer, videographer, or hobbyist, this category provides inspiration, advice, and the latest trends to help you capture the world through better lenses.

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hidden-rules-between-classes-new

Hidden Rules Among Classes

Ever wonder why the same ad hits hard for one group and totally misses another? This chart of Hidden Rules...

Ads/Formulas/Copywriting

Jul 17, 2023

halt-acronym

H.A.L.T. Acronym

Ever start doom‑scrolling and make a bad marketing call just because you were tired or hangry? The H.A.L.T. method (Hungry,...

Formulas/Copywriting/Motivation

Oct 14, 2022

the-comparison-lens

The Comparison Lens

Formulas/Copywriting/Lenses

Jul 24, 2020

The-crazy-story-lens

The Crazy Story Lens

Formulas/Copywriting/Lenses

Jul 23, 2020

the-personalized-lens

The Personalized Lens

Formulas/Copywriting/Lenses

Jul 23, 2020

the-helpful-lens

The Helpful Lens

Formulas/Copywriting/Lenses

Jul 22, 2020

The-no-blame-lens

The No Blame Lens

Formulas/Copywriting/Lenses

Jul 22, 2020

the-durability-lens

The Durability Lens

Formulas/Copywriting/Lenses

Jul 22, 2020

the-no-brainer-lens

The No-Brainer Lens

Formulas/Copywriting/Lenses

Jul 21, 2020

the-sniper-lens

The Sniper Lens

Formulas/Copywriting/Lenses

Jul 21, 2020

the-case-study-lens

The Case Study Lens

Formulas/Copywriting/Lenses

Jul 20, 2020

the-missing-ingredient-lens

The Missing Ingredient Lens

Formulas/Copywriting/Lenses

Jul 20, 2020

the-prevention-lens

The Prevention Lens

Formulas/Copywriting/Lenses

Jul 19, 2020

the-analogy-lens

The Analogy Lens

Formulas/Copywriting/Lenses

Jul 19, 2020

the-risk-free-lens

The Risk-Free Lens

Formulas/Copywriting/Lenses

Jul 18, 2020

the-one-up-lens

The One-Up Lens

Formulas/Copywriting/Lenses

Jul 18, 2020

the-exotic-lens

The Exotic Lens

Formulas/Copywriting/Lenses

Jul 17, 2020

the-x-factor-lens

The X-Factor Lens

Ever wonder why some ads make products look like magic? It’s because they position the product as the secret ingredient...

Ads/Formulas/Copywriting

Jul 17, 2020

the-first-value-lens

The Value-First Lens

Formulas/Copywriting/Lenses

Jul 16, 2020

the-discovery-lens

The Discovery Lens

Formulas/Copywriting/Lenses

Jul 16, 2020

the-lightbulb-lens-1

The Lightbulb Lens

Formulas/Copywriting/Lenses

Jul 15, 2020

the-long-term-lens-1

The Long-Term Lens

Formulas/Copywriting/Lenses

Jul 15, 2020

the-easy-peasy-lens-1

The Easy-Peasy Lens

Formulas/Copywriting/Lenses

Jul 14, 2020

the-warning-lens-1

The WARNING Lens

Formulas/Copywriting/Lenses

Jul 14, 2020