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Hidden Rules Among Classes
Ever wonder why the same ad hits hard for one group and totally misses another? This chart of Hidden Rules...
Ads/Formulas/Copywriting
Jul 17, 2023
H.A.L.T. Acronym
Ever start doom‑scrolling and make a bad marketing call just because you were tired or hangry? The H.A.L.T. method (Hungry,...
Formulas/Copywriting/Motivation
Oct 14, 2022
The Comparison Lens
Formulas/Copywriting/Lenses
Jul 24, 2020
The Crazy Story Lens
Formulas/Copywriting/Lenses
Jul 23, 2020
The Personalized Lens
Formulas/Copywriting/Lenses
Jul 23, 2020
The Helpful Lens
Formulas/Copywriting/Lenses
Jul 22, 2020
The No Blame Lens
Formulas/Copywriting/Lenses
Jul 22, 2020
The Durability Lens
Formulas/Copywriting/Lenses
Jul 22, 2020
The No-Brainer Lens
Formulas/Copywriting/Lenses
Jul 21, 2020
The Sniper Lens
Formulas/Copywriting/Lenses
Jul 21, 2020
The Case Study Lens
Formulas/Copywriting/Lenses
Jul 20, 2020
The Missing Ingredient Lens
Formulas/Copywriting/Lenses
Jul 20, 2020
The Prevention Lens
Formulas/Copywriting/Lenses
Jul 19, 2020
The Analogy Lens
Formulas/Copywriting/Lenses
Jul 19, 2020
The Risk-Free Lens
Formulas/Copywriting/Lenses
Jul 18, 2020
The One-Up Lens
Formulas/Copywriting/Lenses
Jul 18, 2020
The Exotic Lens
Formulas/Copywriting/Lenses
Jul 17, 2020
The X-Factor Lens
Ever wonder why some ads make products look like magic? It’s because they position the product as the secret ingredient...
Ads/Formulas/Copywriting
Jul 17, 2020
The Value-First Lens
Formulas/Copywriting/Lenses
Jul 16, 2020
The Discovery Lens
Formulas/Copywriting/Lenses
Jul 16, 2020
The Lightbulb Lens
Formulas/Copywriting/Lenses
Jul 15, 2020
The Long-Term Lens
Formulas/Copywriting/Lenses
Jul 15, 2020
The Easy-Peasy Lens
Formulas/Copywriting/Lenses
Jul 14, 2020
The WARNING Lens
Formulas/Copywriting/Lenses
Jul 14, 2020
