The Objection or Anxiety Headline Formula

The only {product category} that doesn’t {objection or anxiety}.

Accounting software example:
The only accounting software that doesn’t come loaded with a hundred pointless features.

Accounting software example:
The only accounting software that doesn’t require an accountant to work it.

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Arrow Mockup Pool Ad

I learned a lot about pools from this simple Instagram Ad. The combo of showing an unfinished pool without water then highlighting (with text and arrows) the different parts of …