The Objection or Anxiety Headline Formula

The only {product category} that doesn’t {objection or anxiety}.

Accounting software example:
The only accounting software that doesn’t come loaded with a hundred pointless features.

Accounting software example:
The only accounting software that doesn’t require an accountant to work it.

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Ideas Vs Action

This is a great little image showing the benefits between just “thinking of an idea” and actually “doing it.”…

Netflix Free Trial Pricing

This is a very clever and helpful NetFlix 30 day trial landing page that entices people to signup, and even calculates when their next payment date would be.…

Simplified Dieting Image Chart

This is a very simple chart that shows any “diet” people go on essentially just restricts calories. Instead of doing this with a lot of text, they made one simple …