The Objection or Anxiety Headline Formula

The only {product category} that doesn’t {objection or anxiety}.

Accounting software example:
The only accounting software that doesn’t come loaded with a hundred pointless features.

Accounting software example:
The only accounting software that doesn’t require an accountant to work it.

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Cognitive Biases Chart

This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.…