The TEASE Testimonial Formula

Writing testimonials doesn’t have to feel like pulling teeth. The TEASE formula makes it simple, structured, and natural so your testimonials don’t sound fake—or worse, boring.

How TEASE Works

• Tactful: Keep it polite and on-brand.
• Emphasize: Call out real results.
• Authentic: Use real names or companies.
• Short: One or two sentences max.
• Engaging: Add a quick story or number.

Why It Works

• Instant social proof
• Real details build trust
• Saves space and attention
• Looks clean on social and websites

Real-World Examples

• “These sneakers cut my marathon time by 8 minutes.”
• “Our close rate jumped from 12% to 28% with this CRM.”
• “Sarah’s coaching helped me land 3 new clients in 2 weeks.”