The TEASE Testimonial Formula
Tactful - Write a fitting and considerate testimonial. Keep in mind that the person who receives your testimonial would like to show it to others.
Emphasize - Highlight the strengths or positive experiences you’ve had using a specific service or product.
Authentic - Provide a way for people to contact you to verify that you are the one who provided the testimonial.
Short – Keep your testimonial short and sweet. Even if you like everything about a service or a product, just write about the most important aspects of the service or a product. Get straight to the point.
Engaging - Provide real life examples regarding how the service, product, or person helped you.
Writing testimonials can be hard. Make sure to share this formula with the person giving it to make sure that their testimonial is effective.
Key Takeaways
- Tactfulness is Key: Craft testimonials that are considerate and can be proudly shared by the recipient.
- Emphasize Strengths: Focus on highlighting the positive experiences and benefits of the service or product.
- Stay Authentic: Ensure authenticity by providing a way for others to verify the testimonial.
- Brevity Wins: Keep testimonials concise by focusing on the most important aspects.
- Engage with Examples: Use real-life examples to make the testimonial more relatable and impactful.
Additional Insights
- The Power of a Good Testimonial: A well-crafted testimonial can be a powerful tool for building trust and credibility. It's like having a friend vouch for you, which can make all the difference in a buying decision.
- Personal Anecdote: Remember that time you had a product that saved your day, and you couldn't stop talking about it to your friends? That's the kind of energy you want in a testimonial—genuine excitement and gratitude.
- Humor Element: Think of a testimonial like a first date. You want to be charming, genuine, and leave a lasting impression—minus the awkward small talk!
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