The We Promise You This: Headline Formula

Want buyers to trust you right away? Drop a bold guarantee. It flips their hesitation into excitement by saying, “We promise you this result or you get compensated.”

Why a Bold Guarantee Works

• Removes the risk from the buyer’s decision
• Shows total confidence in your offer
• Makes your promise specific and measurable
• Turns a “maybe later” into “I’ll try it now”

Real-World Examples

• Gym: “Lose 30 pounds or we’ll pay for a month at another gym.”
• Literary agency: “No book deal in 6 months? We’ll find you new representation.”
• Marketing course: “Double your leads in 90 days or full refund.”
• Coaching program: “Land your first client or we keep working with you free.”

Guarantees like these make buying feel safe and exciting at the same time.