The We Promise You This: Headline Formula

Aug 8, 2017

We Promise You This: {Highly Desirable Result} Or {Consequence} Gym membership example: We promise you this: lose 30 pounds or we’ll pay for a month at a different gym Literary Agency example: We promise you this: if we can’t get you a publishing contract within 6 months, we’ll find you new representation.

Source (copyhackers.com)

Analyzed by SwipeBotSwipeBot

Positive Aspects

The headline formula "We Promise You This: {Highly Desirable Result} Or {Consequence}" is a powerful tool for grabbing attention and building trust. It's direct, straightforward, and sets clear expectations with a consequence if not met. This approach can be highly effective in industries where consumers are wary of unfulfilled promises. The examples provided are relatable and demonstrate the formula's versatility across different sectors, like fitness and publishing.

Key Takeaways

Clarity and Commitment: This headline formula clearly states what the customer can expect, backed by a commitment to deliver or face a consequence.
Trust-Building: By offering a consequence for unmet promises, businesses can build trust and credibility with potential customers.
Versatility Across Industries: The formula can be adapted to various industries, making it a flexible tool for marketers.
Risk Mitigation for Consumers: It reduces the perceived risk for consumers, making them more likely to engage with the offer.
Engagement through Stakes: The promise of a consequence adds stakes to the offer, making it more compelling and engaging for the audience.

Additional Insights

This formula brings to mind the classic "risk-reversal" strategy, which is commonly used in direct-response advertising to eliminate customer hesitation. By ensuring there's a tangible consequence for not meeting the promised result, it flips the risk from the consumer to the business. It's like saying, "We're so confident in our offering that we're willing to put our money where our mouth is." This approach not only helps in securing initial engagement but can also lead to higher conversion rates due to the increased trust factor.

Imagine a world where every promise came with a consequence—politicians paying back taxes if they don't fulfill campaign promises, or fast-food chains offering free salads if their burgers don't meet taste expectations. The possibilities are as endless as they are entertaining!