The point of copywriting
The point of copywriting is to make all of these metrics go up. When compounded together it makes massive results.
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1951 “Instructional” Orange Juice Ad
This ad cleverly shows you how to use the product…and to use A LOT of it!
Not sure if this is considered healthy or not anymore, but the ad is …
Show Don’t Tell
Instead of telling people about your service, can you just SHOW IT instead? Like this before/after picture of helping people with their home video setups.
Or these patio enclosure pics:…
1975 “Recession Copy” for Wrangler Jeans Ad
This ad for Wrangler Jeans promotes the idea of getting your money’s worth with their jeans…this copy was written in 1975 during a recession when 2.3 million American jobs were …
Great unsubscribe email from Drizly
Sometimes using a “pattern interrupt” is great way to grab attention. A “pattern interrupt” can be something something that’s a little different than normal, and gets attention in an otherwise …
“The Quiet Toy” Crayola Ad
This 1979 Crayola ad appeals to parents who want their kids to sit and be creative (AND QUIET!!) for a few minutes.
Whoever wrote this ad knew what they were …
