The SLAP Copywriting Formula For Selling Inexpensive Products

Ever added something to your cart before you even realized it? That’s the SLAP framework at work. It’s a 4-step copy formula perfect for fast, low-cost offers that get people to buy on impulse.

Marketing Breakdown

SLAP stands for Stop, Look, Act, Purchase. It’s all about hijacking attention, sparking desire, and removing friction. You don’t sell logic here—you sell emotion and speed.

Why It Works

• Hooks attention right away
• Shows a clear, irresistible offer
• Keeps thinking time near zero
• Pushes emotional decisions (not rational ones)

Real-World Examples

• Groupon’s “85% Off Spa Day” headlines trigger instant FOMO
• Dollar Shave Club’s $1 razor intro got millions of subscribers
• “Limited Edition” snacks move entire batches in weeks