The PAS Copywriting Formula
Formulas
Aug 7, 2017
Problem
Agitate
Solution
People want to avoid hassles. That is why problems can attract more attention than benefits. This makes the PAS a great formal for copywriters.
The Problem-Agitate-Solution (PAS) Copywriting Formula
One of the simplest copywriting formulas to follow is Problem-Agitate-Solution. First, you empathize with a problem your audience has. Then, you pour a little...
Jul 17, 2020
Copywriting
Colorful Bar Charts:
These are two examples of easy colorful bar charts that also have company logos on them. I like this because it shows a lot...
Aug 4, 2022
Data
Images
What you need to make $1,000,000 this year
Are you selling a product in 2023? To make $1,000,000 in 2023 you would need: • 5,000 people to buy a $200 product •...
Jan 5, 2023
Swipes Email
Data
Advice
Sketch
Hot shingles billboard
Client: “It’s hard to get attention for a roofing company.” Copywriter: “Hold my beer.”
Oct 8, 2023
Ads
Outdoor Advertising
Funny and Weird