The PAS Copywriting Formula
Formulas
Aug 7, 2017
Problem
Agitate
Solution
People want to avoid hassles. That is why problems can attract more attention than benefits. This makes the PAS a great formal for copywriters.
The Wig Establishment Print Ad
Love the before and after images on this wigs for men print ad.
May 13, 2021
Ads
Print Ads
Before and After
Funny and Weird
Very Black Friday Offline Ad
Black Friday is one of the hardest times to stand out and grab attention in inboxes and social feeds. If you want attention for...
Oct 14, 2020
Holiday Promos
Diahatsu Print Ad
This ad captures attention because it's unexpected. The last benefit people think about when considering a Diahatsu van is picking up women. It's also...
Aug 2, 2020
Print Ads
Tasty looking Big Mac ad from 1979
This is a tasty looking Big Mac ad from 1979 that has a very funny headline. Both the image AND headline are quite grabbing!
Nov 25, 2020
Ads
Print Ads
Headlines