The ULTIMATE way to spread your advertisement

Here’s a secret weapon from the OG advertising legend, David Ogilvy: make ads people actually want to keep.

Take his “How To Remove Stains” chart. It wasn’t pushy. It wasn’t fancy. It was just useful. Folks cut it out of magazines and pinned it on walls. Same with Guinness’s “Guide to Oysters.” Bars literally framed that ad.

Why It Works

• Utility first: Valuable info earns attention and trust.
• Evergreen content: Tips last longer than campaigns.
• Built-in sharing: If it helps once, people pass it on.
• Product tie-in: The brand shines naturally as the solution.

Real-World Examples

• Home Depot’s planting calendars get shared every spring.
• Michelin Guides turned tire ads into luxury travel guides.
• Canva’s color-matching charts circulate design forums.
• Starbucks’ holiday recipe cards double as collectibles.