Star Story Solution Copywriting Formula For Lead Generation

Most lead gen pages sound like bad first dates: all talk, no connection. The “Star-Story-Solution” formula flips that by making the visitor the hero of the story.

The 3-Step Formula

• Star: Your customer is the main character.
• Story: Show their problem or transformation.
• Solution: Reveal how your product helped them win.

Why It Works

• Stories pull readers in emotionally.
• People picture themselves as the hero.
• Your product becomes the obvious next step.

Real-World Proof

• Slack: Teams saving 25% of meeting time.
• HubSpot: Clients tripling their lead flow.
• Peloton: Real users, real sweat, real results.