Things that worked well for me in 2023:

Notes
Advice
Jan 1, 2024
2023-to-2024
• NEWSLETTER to interact with audience. Stay top of mind. • SHORT CLIPS to stay top of mind, get new audience on YouTube and Instagram. • LONG FORM PODCASTS to meet people, cut up into clips, have interesting conversations. • COMMUNITY as a form of scaled training, work on tons of cool projects inside, make deeper connections with audience. • SOCIAL MEDIA, mainly X, to meet people IRL, bounce ideas, and interact with people. • STORIES that can be turned into social posts + videos + articles. • USING AI as an assistant to making content...but use it sparingly. • UNIQUENESS in content or brand, when leaning into uniqueness it repels some but attracts others.
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