Codie Sanchez's Newsletter Income Chart
Updated on
Ayman Al-Abdullah 🧱
@aymanalabdul·Dec 3
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2. Personal brand to profits
Codie knows how to build multiple income streams off of her strengths.
Her audience fuels her:
âś…Â Holding company
âś…Â Investment fund
âś…Â Product sales
She’s mastered turning influence into income.
Codie Sanchez built a media empire from a simple newsletter. This chart breaks down how that one email turns into five streams of income—books, courses, a fund, a holding company, and a paid community.
The Marketing Engine Under the Hood
Codie’s newsletter isn’t the product—it’s the hub. Every piece of content drives readers deeper into her world, where she sells higher-value offers. It’s classic funnel strategy, but built on trust and storytelling.
Why It Works
- Starts with free value to build authority
- Gradually moves readers from curiosity to investment
- Uses clear, connected offers under one theme (business buyouts)
- Turns audience trust into scalable revenue streams
Real-World Examples
- Morning Brew expanded from emails to courses and events
- MrBeast used YouTube attention to build Feastables
- HubSpot turned free blogs into a billion-dollar SaaS funnel
- Ramit Sethi’s email list sells $2K+ courses year after year
Analyzed by Swipebot
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