This copy speaks to a specific customer

Most websites shout about their features. CardCash flips that. They start by asking, “Does this sound like you?” and instantly make their visitor the hero of the story.

Marketing analysis

This copy filters their audience fast. Builders, resellers, and big spenders instantly see themselves on the page. Everyone else self-selects out. That means more qualified leads, fewer wasted clicks.

Why it works

• Uses direct identity-based language (“Are you a Builder?”)
• Speaks to outcomes, not features (“save even more”)
• Visually breaks people into clear buyer types
• Makes the offer feel exclusive to “people like you”

Examples

• Shopify writes “Are you ready to sell online?” to attract motivated sellers.
• QuickBooks asks “Are you a small business owner?” to immediately resonate.
• Squarespace’s “For dreamers, doers, and makers” connects aspirationally with creatives.