This copy speaks to a specific customer


This simple email from The Morning Brew welcomes people to the newsletter, is very personal sounding, and helps direct them...

While I wasn’t actively interested in this service at the time, I did think this was a pretty good cold...

This is a great email from Matt Gray. On Saturdays, he sends out his full-length email newsletter, but every Wednesday,...

The humorous popup “Emails suck, ours don’t.” from Shinesty piques your curiosity about the emails you'll receive.

PostHog’s monthly “What’s new” email isn’t just an update—it’s a masterclass in engaging product communication. Each section mixes clear visuals,...
Nev discusses his Shoe Hospital experiment and explains how a simple sign increased the number of walk-in customers.