PostHog's awesome product announcement email
PostHog has some of the most fun marketing, imagery, and copy I've ever seen across all their marketing!
This is their email announcement to customers about a mobile replay feature for web stats.
This is how the entire email looked:
Image Description
The image is a playful comic-style announcement from PostHog, featuring a hedgehog character. It highlights key features of their new mobile session replay tool: it's out of beta, available for iOS, Android, and React Native, offers 2,500 free sessions monthly, and promises no boring marketing spiel.
Positive Aspects
- Engaging Visuals: The cartoonish style grabs attention and makes the announcement fun and memorable.
- Clear Messaging: Each panel succinctly communicates a key feature or benefit, making it easy to digest.
- Humor and Personality: The use of a hedgehog character adds a quirky and approachable vibe to the announcement, aligning with PostHog's fun branding.
Key Takeaways
- PostHog has launched a mobile session replay feature.
- The feature is now out of beta and supports iOS, Android, and React Native.
- Users can enjoy 2,500 free sessions each month.
- The announcement avoids traditional, dull marketing language, opting for a more engaging approach.
Additional Insights
- Relatability in Marketing: Using a hedgehog character makes the email relatable and less corporate, which can enhance customer connection.
- Breaking the Mold: By steering clear of conventional marketing spiel, PostHog reflects an innovative culture that values creativity and customer engagement.
- Generous Offering: Providing 2,500 free sessions each month is a compelling offer that can attract new users and encourage existing customers to explore this new feature.
