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PostHog's awesome product announcement email

post-hog-replay.png

PostHog has some of the most fun marketing, imagery, and copy I've ever seen across all their marketing!

This is their email announcement to customers about a mobile replay feature for web stats.

This is how the entire email looked:

Image Description

The image is a playful comic-style announcement from PostHog, featuring a hedgehog character. It highlights key features of their new mobile session replay tool: it's out of beta, available for iOS, Android, and React Native, offers 2,500 free sessions monthly, and promises no boring marketing spiel.

Positive Aspects

  • Engaging Visuals: The cartoonish style grabs attention and makes the announcement fun and memorable.
  • Clear Messaging: Each panel succinctly communicates a key feature or benefit, making it easy to digest.
  • Humor and Personality: The use of a hedgehog character adds a quirky and approachable vibe to the announcement, aligning with PostHog's fun branding.

Key Takeaways

  • PostHog has launched a mobile session replay feature.
  • The feature is now out of beta and supports iOS, Android, and React Native.
  • Users can enjoy 2,500 free sessions each month.
  • The announcement avoids traditional, dull marketing language, opting for a more engaging approach.

Additional Insights

  • Relatability in Marketing: Using a hedgehog character makes the email relatable and less corporate, which can enhance customer connection.
  • Breaking the Mold: By steering clear of conventional marketing spiel, PostHog reflects an innovative culture that values creativity and customer engagement.
  • Generous Offering: Providing 2,500 free sessions each month is a compelling offer that can attract new users and encourage existing customers to explore this new feature.
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PostHog's awesome product announcement email | SwipeFile