PostHog's awesome product announcement email

PostHog doesn’t “announce new features.” They make art. Their email about mobile session replay looked more like a meme than marketing — a comic-strip hedgehog celebrating the new feature with personality and humor.

Why this works

• Instant attention grab: The bold colors and cartoon style stop you mid-scroll.

• Brevity equals clarity: Each panel communicates one big idea, fast.

• Brand personality: The hedgehog makes it memorable and human.

• Anti-corporate vibe: Explicitly calling out “no boring marketing spiel” earns trust by acknowledging cliché marketing.

Real-world proof

• Slack uses friendly copy and playful visuals in feature updates.

• Duolingo’s owl memes drive social engagement with humor and clarity.

• Notion uses quirky illustrations to make technical updates feel light and engaging.

• Figma leverages animated visuals to simplify complex release notes.