Top cooking show is a Mexican grandma and an iPhone

A Mexican grandma and her daughter, armed with just an iPhone, built one of the top cooking channels on YouTube. Her show “De Mi Rancho a Tu Cocina” pulls in more views than big names like Bon Appétit and Gordon Ramsay.

The Marketing Power Behind It

She’s living proof that authentic content trumps production budgets. Instead of ads or PR teams, she just cooks—and people watch because it feels real.

Why It Works

• Authentic storytelling beats polish every time
• Audience connects with personality, not production
• Relatable, cultural charm = irresistible niche
• Consistency builds a loyal fanbase faster than ads

Real-World Examples

• MrBeast started filming in his room before building an empire
• Emma Chamberlain’s raw edits made her a brand darling
• The “LockPickingLawyer” crushes views with zero fancy gear

Content > Advertising. That’s the new marketing formula.