TrustPilot Direct Mail Brochure Style Flyer

Flyers
Direct Mail
Mar 30, 2019
trust-pilot-direct-mail-flyer1
This is a great "brochure style" direct mail flyer sent out by TrustPilot. They designed it almost like a website sales page, showcasing the reviews that TrustPilot provides and why it helps your business.  

INSIDE OF FLYER:

BACK OF FLYER:

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Image Description

The flyer features a joyful-looking person wearing a bright orange shirt, with the TrustPilot logo prominently displayed. The text emphasizes getting great customer reviews for training and education businesses, promoting brand trust with TrustPilot's platform.

Positive Aspects

  • Visual Engagement: The image of the smiling person in an orange shirt immediately grabs attention and conveys positivity, aligning with the theme of building trust.
  • Clear Messaging: The text is straightforward, effectively communicating the value proposition of TrustPilot for businesses.
  • Professional Design: The use of brand colors and a clean layout mirrors a high-quality website sales page, reinforcing TrustPilot’s credibility.

Key Takeaways

  • TrustPilot's flyer uses a website-inspired design to communicate its value in improving business trust through customer reviews.
  • The flyer targets businesses in the training and education sectors, emphasizing the platform's global credibility.
  • Strong visual elements and clear messaging work together to attract attention and convey the benefits effectively.

Additional Insights

  • Design Inspiration: This flyer serves as a great example of how print materials can mimic digital designs, blending the best of both worlds.
  • Psychology of Color: The use of orange, often associated with enthusiasm and encouragement, subtly enhances the appeal.
  • Humor Angle: Imagine handing this flyer to a stern business owner and watching their frown transform into a smile—just like the person on the cover!
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