How To Be Creative Video

Everyone thinks creativity is a lightning bolt. It’s not. This video shows how you can manufacture creative ideas, even on days when your brain feels like oatmeal.

Turning Creativity Into a System

Instead of waiting for “inspiration,” treat creativity like a muscle. Use prompts, combine unrelated ideas, or remix old concepts into something new. The more you do it, the easier it gets.

Why It Works

• Removes pressure and excuses (“I’m not feeling creative”)
• Turns abstract imagination into repeatable steps
• Builds momentum through small wins
• Forces diverse inputs, which spark unexpected outputs

Real Life Examples

• Coca-Cola constantly reuses classic slogans in playful new ways
• Netflix tests dozens of headline versions before picking one
• Lego invites fans to co-create new kits based on user ideas
• Spotify playlists are built by remixing existing songs and user data