Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼
A fun email for Friday. I hope you enjoy!

Edition: Friday, June 16th, 2023

🎤 Listen to this email here:

Swipe:

This is neat: The Wright Brothers (who invented airplanes) funded the development of the first powered airplane with their bike shop, shown here:

And this was the simple ad they’d post in the Dayton, Ohio newspapers:

They designed a popular bike called "The Van Cleve Bicycle" which was their most popular bike, and it sold for $60.

So that ad played a small hand in developing the first aircraft :)

Wisdom:

10+ years ago I was sending something at the post office, and as I finished up, the clerk said to me:

"Have a great day....it's a choice!"

I've thought about that random passing comment almost every single day since then.

You can CHOOSE if your day will be good or bad.

Which will yours be 🙂?

Interesting:

The format of this chart easily demonstrates how Apple’s 2022 revenue was the combined revenue of alllll these big tech companies 😬

I like how the layout of this chart so easily demonstrates the point.

Picture:

This ad for the unique-looking Ford Pinto has no copy or anything…just an awesome visual of the product!

Same with this Ford Econoline van ad...extremely little copy, just letting the product speak for itself!

Essay:

I wrote a blog post full of copywriting formulas here, mainly these:

#1.) AIDA: Attention, Interest, Desire, Action
#2.) PAS: Problem, Agitate, Solution
#3.) PASCA: Problem Agitate Solution Call to Action
#4.) 4 Ps: Promise, Picture, Proof, Push
#5.) FAB: Features, Advantages, Benefits
#6.) The Before-After-Bridge
#7.) 5W’s and H: Who, What, Where, When, Why, How
#8.) Tell A Story
#9.) PAPA: Problem, Agitation, Provide, Action
#10.) The 7 Steps
#11.) 4U’s: Urgent, Unique, Ultra-specific, Useful
#12.) APP Formula: Agree, Promise, Preview
#13.) FOMO: Fear of Missing Out
#14.) PSR: Problem, Solution, Result
#15.) 4 Ps of Persuasion
#16.) STAR: Situation, Task, Action, Result
#17.) PASTOR: Pain, Agitate, Solution, Testimonial, Offer, Response
#18.) FAPE: Feature, Advantage, Proof, Evidence

The funny thing is after writing examples for each of these copywriting formulas, it seemed like almost every formulas was just a slight variation of either A.I.D.A. or P.A.S.

• AIDA: Attention, Interest, Desire, Action
• PAS: Problem, Agitate, Solution

Do you use any formulas like this? Reply to this email and let me know. I personally use AIDA almost every single day.

Splurge:

It's happening....we are almost officially mid-year 😬

Mid-year I like to re-visit my yearly goals (which often get forgotten), and also ask questions of myself, such as:

- What worked this year?
- What DIDN'T work this year?
- Am I on track to hit yearly goals? If not, how to course-correct?

This is the time of the year I prep for Q3 and Q4, as those are often the biggest revenue months for many businesses:

Hopefully you take the rest of this month to reflect on how you can crush the rest of 2023:

We'll be closing down our $97/mo plan for a bit this weekend, so if you want to jump inside the Copywriting Course at that price point, now would be a great time to JOIN if you want some guidance.

I hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora